Are you looking to grow your Instagram following in a meaningful, engaged way? Running an effective giveaway is one of the best ways to generate interest and attract new followers. Giveaways not only allow brands to rapidly increase their follower count but also provide tangible benefits like increased brand awareness, improved user engagement, and higher customer loyalty. This blog post will show you nine strategies for running successful giveaways on Instagram that can help accelerate your growth while creating deeper connections with potential customers. So, let's get started!

Strategies for running a successful giveaway campaign on Instagram

Here are 9 strategies or ways that you can use Instagram giveaways to boost your Instagram followers:

  1. Start with a plan. Before launching any giveaway, it’s important to create a plan that outlines the rules, objectives, and metrics for success. This allows you to clearly define who can enter the giveaway, what prizes are being offered, how long it will run for, how winners will be chosen, and many other details.
  1. Use Instagram giveaway winner picker tools to choose random winners. Instagram doesn’t offer a way to randomly select giveaway winners, so you will need to use an Instagram giveaway winner picker tool like Arbitery. This ensures that the selection process is fair and unbiased while allowing you to easily manage and track the entries for each giveaway.
  1. Promote your Instagram giveaway. Once you’ve created a plan and chosen a winner-picker tool, it’s time to promote your Instagram giveaway! Utilize various promotional tactics such as Instagram stories, Instagram posts, video ads, email marketing campaigns, and influencer partnerships to increase your reach and spread the word about your Instagram giveaway.
  1. Make sure to comply with Instagram’s promotion guidelines. Instagram’s Promotion Guidelines state that all promotions must include “official rules” which must be made available to participants and explicitly state the laws governing the promotion. In addition, you may not be able to ask entrants to share or post content that violates Instagram’s terms of use.
  1. Encourage Instagram users to tag their friends. To further promote your Instagram giveaway, you can encourage participants to tag their friends in the comments of the Instagram post or Instagram story. This is a great way to reach more potential entrants and boost your Instagram followers in the process.
  1. Use hashtags strategically. Hashtags are an essential tool for Instagram giveaways, as they give Instagram users a way to find your posts and enter the giveaway. Create a unique hashtag specifically for your Instagram giveaway and then include it in all your Instagram promotional materials.
  1. Use Instagram stories to interact with participants. Instagram stories provide businesses with a great opportunity to create interactive content that can increase engagement and create a deeper connection with Instagram users. Use Instagram stories to ask questions, collect feedback, or give sneak peeks of prizes that will be up for grabs in your Instagram giveaway.
  1. Thank entrants after the Instagram giveaway is complete. Whether you’re announcing winners on Instagram or via email, it’s important to thank entrants for participating in your Instagram giveaway. After all, they’re the ones who helped make it a success!
  1. Monitor post-giveaway metrics. Once your Instagram giveaway is over, don’t forget to monitor post-giveaway metrics such as the number of followers gained, engagement rate, impressions generated, and total reach. These metrics can help you evaluate the success of your Instagram giveaway and identify areas for improvement in future campaigns.

Following these nine strategies for running successful Instagram giveaways will help you create deeper connections with potential customers and boost your Instagram followers so you can take your business to the next level.

What features does the best Instagram giveaway winner picker offer?

The best Instagram giveaway winner pickers offer features that make it easy to manage and track your Instagram giveaways, such as the ability to randomly select winners with a single click, customize entry rules and drawing criteria, quickly export Instagram entrant data into various file formats, view detailed analytics and insights on Instagram followers gained or engagement rate during a giveaway, and more. Additionally, using an Instagram giveaway winner picker like Arbitery ensures that the selection process is fair and unbiased.

Instagram giveaway winner tool from Arbitery-why it's a game changer

Instagram giveaways are a great way to boost brand awareness and engage with potential customers, but without the proper tools in place, it can be difficult to manage and track entries. That’s why the Instagram giveaway winner picker tool from Arbitery is such a game changer. This powerful Instagram giveaway winner picker tool makes it easy to draw winners, manage entries, track analytics, and more.

Plus, it’s 100% compliant with Instagram’s Promotion Guidelines so you can be sure your Instagram giveaways are running smoothly and legally. Start using Arbitery today to run Instagram giveaways that will boost brand awareness and engage with potential customers!


Even with the best giveaways and promotion tactics, gradually growing your audience is an ongoing process. It might take time, energy, and patience to build a loyal following on Instagram, but it can be worth it in the end. Who knows — you might even end up running your own successful business off the back of it. Furthermore, as your following increases, don’t just repeat the same promotion over and over again; mix it up and be creative! Doing so will show potential customers that you are invested in deepening customer relationships through healthy dialogue and that you have the ability to think outside of several boxes creatively. Lastly, put yourself in the shoes of potential followers: What type of posts would interest them? Also, consider running giveaways that involve user-generated content or collaborations to promote brand awareness. There’s no one-size-fits-all formula when it comes to growing an Instagram following; experiment until you find something that resonates with your target audience.